Lotte Department Store announced on the 2nd that it has opened the world's first department store location for the American sports contemporary brand "Sporty & Rich" on the 5th floor of Lotte Avenue L Jamsil.
Sporty & Rich is a brand launched in 2014 by American fashion creator Emily Oberger, which started as an online magazine and has grown into a fashion brand where wellness, sporty, and luxury coexist.
It has opened flagship stores in New York, as well as high-end boutiques and popup stores in various countries. Recently, it has showcased collaboration products with global sports brands like Adidas and the MLB baseball team "Los Angeles Dodgers."
The Sporty & Rich store at Avenue L Jamsil replicates the brand's New York flagship store, emphasizing comfort and luxury. It features a range of basic products, including T-shirts and accessories, as well as outerwear and denim. It offers women's products, along with Namsung, infants, and cosmetics.
Next month, a special popup store will also be operated on the 1st floor of Lotte World Mall.
Jin Seung-hyun, head of the fashion division at Lotte Department Store, noted, "Sporty & Rich is one of the brands that global young rich individuals are paying attention to for its comfortable yet luxurious style" and added, "The Avenue L Jamsil store will solidify its position as the largest 'young rich mecca' in the metropolitan area with the introduction of the Sporty & Rich store."