Daesun Distilling's 'Daesun159' and 'C1' received the grand award at the '12th Korea Wine & Spirits Awards,' which is evaluated as the largest alcoholic beverage competition in the country. With this award, 'Daesun159' has won for 9 consecutive years in the category under 17 degrees, while 'C1' achieved its 5th award in the category of 17 degrees or more but under 21 degrees.
The Korea Wine & Spirits Awards is the representative alcoholic beverage competition in South Korea, now in its 12th year. It has been held annually by ChosunBiz since 2014 with the goal of 'discovering and widely promoting good domestic alcohol and supporting the formation of a healthy drinking culture.'
This year's event featured 236 companies showcasing a total of 1,008 brands. It is the largest scale among domestic competitions covering comprehensive alcoholic beverages. Among them, 431 brands received the grand award.
The awards for the two products reflect a proactive alignment with the latest alcoholic beverage trends and their differentiated taste and quality that captures the soju fanbase.
The newly renewed Daesun159, with an alcohol content of 15.9 degrees, contains arginine and enzyme-treated stevia, and is spreading by word of mouth among young consumers who seek to enjoy alcohol lightly. Within a month of its launch, it surpassed a cumulative sales volume of 10 million bottles, demonstrating the strengths of local soju.
C1 soju, launched in 1996, has formed a strong fan base and has been consistently loved for nearly 30 years. It led industry trends with the addition of asparagine, becoming the first in the country, and boasts outstanding flavor through a patented sound vibration maturation method.
Choi Hong-seong, CEO of Daesun Distilling, said, 'Amid many difficulties due to the entry of large alcohol corporations into the regional market, I am pleased that our products have received a significant award at the country's representative liquor awards. As our stable sales growth leads to the development of the local community, I ask for the continued support and love from consumers.'