GS Retail's convenience store GS25 will open a specialized store at the new stadium of the Hanwha Eagles, 'Daejeon Hanwha Life Ballpark,' on the 28th, the company announced on the 27th.
The GS25 Hanwha Life Ballpark store is located next to ticket booth 3. Covering an area of 125㎡ (38 pyeong), it features the Hanwha Eagles' orange as the point color, with graphics visualizing the team's mascot 'Suri' and the unique 'Fire Baseball' motif on the store's exterior.
In an area reminiscent of the Hanwha Eagles' players' locker room, a variety of popular merchandise will be sold, including uniforms, bats, gloves, and over 60 exclusive GS25X Hanwha Eagles goods, such as You's Hanwha Wujjoo bar and Hanwha Eagles sun caps.
GS25 is operating sports-specialized stores in the home areas of teams, including the Hanwha Eagles, LG Twins, and Ulsan Hyundai FC, in locations such as Dunsan-dong in Daejeon, Jamsil in Seoul, and Daldong in Ulsan.
Lee Jeong-pyo, head of the marketing division at GS Retail, noted, 'GS25 opened the industry's first baseball-specialized convenience store last year and is working to strengthen baseball marketing through various collaboration products. With the opening of our second flagship store with the Hanwha Eagles, we will also engage in various sports marketing efforts this year.'