Pulmuone announced that it will enter the European market this year and leap to become a global sustainable food company.
Lee Hyo-yool, chairman of the Pulmuone board, noted at the regular shareholders' meeting on the 26th, “Last year, Pulmuone demonstrated its capabilities and sustainable growth potential both domestically and internationally by achieving its highest results since its inception despite the global economic downturn and crisis.” He added, “This year, we plan to focus more on growth and profit improvement in our existing overseas business and additionally enter the European market.”
Pulmuone surpassed 3 trillion won in sales for the first time last year, entering the food industry’s '3 trillion club.' Thanks to the growth of its U.S. subsidiary, particularly in Asian noodles, it is on the verge of turning a profit. In China, it improved its performance by utilizing subscription channels and strong sales of new products, while in Japan, it plans to grow its innovative product, tofu bars.
Pulmuone's strategy is to use its success in the U.S. market as a springboard for a full-scale entry into Europe and to expand exports to Southeast Asia and Oceania. The chairman emphasized, “This year marks a meaningful year as Pulmuone celebrates its 41st anniversary and launches under the leadership of the second generation of professional management.”
Pulmuone appointed Lee Hyo-yool as a non-executive director and reappointed directors Han Chan-sik, Lee Ji-yoon, and Kim Woo-jin. Additionally, it appointed Shin Mi-hyun, HR leader of DuPont Korea, as a new outside director.
This year, it was unusual for outside directors to participate in the review of agenda items, actively communicating with shareholders. Pulmuone also held an open discussion in a talk show format at the 'open shareholders' meeting' on the day.