K-sneaker brand Seven Eight Under announced on the 24th that it has been operating its first global pop-up store at Harvey Nichols in Hong Kong for two weeks since the 20th.
This pop-up store features the Monster sneakers collection "M-3." M-3 was released in three colors: vintage pink, off-white, and ash black, and it showcases a unique texture and three-dimensionality through premium Japanese canvas fabric and irregular monster graphic embroidery.
Additionally, an arrow design shoe charm decoration that can be attached to the midsole is provided, allowing for a distinctive style.
Seven Eight Under has set up a special exhibition space at this pop-up store to display artwork by collaborating artists, limited-edition products, and the brand's history at a glance. These products will also be showcased at the GGLS store in Sinsa-dong, Seoul.
A representative from Seven Eight Under noted, "This pop-up, made possible by the invitation from Harvey Nichols Hong Kong, one of the three major department stores in the UK, is viewed as a meaningful first step toward entering the overseas market," and added, "We will propose a new experience that combines art and fashion, going beyond a simple sneaker brand."