Samsung C&T's men's clothing brand Logadis announced on the 25th that it has replaced its brand identity (BI) for the first time in 14 years.
Logadis is an urban lifestyle brand that aims for European contemporary style, developing a new logo with the vision of "accessible edge."
The new logo was created based on a font left by legendary 20th-century type designer Adrian Frutiger. It is characterized by high readability and a younger image compared to the transfer logo.
According to the company, the logo embodies Logadis' brand direction, seeking a balance between formal and casual, modern and natural, work and life.
This spring, Logadis suggests sophisticated office wear for men, inspired by the concept of city walker, in collaboration with actor Jung Seong-il.
Imu-young, executive director of the men's clothing division at Samsung C&T, noted, "Logadis was launched in 1979 when the concept of men's suits was unfamiliar in Korea, and it has grown into a leading men's clothing brand in the country," adding, "Through the brand renewal, we will approach customers with a more attractive appearance than before."