On the 24th, Nongshim announced that it has once again selected broadcaster Yoo Jae-suk as the model for its Baehongdong product. As a result, Yoo Jae-suk will continue to serve as the model for Baehongdong for five consecutive years starting from its launch in 2021.
In the advertisement, Yoo Jae-suk emphasizes the brand message "Baehongdong, chosen by those who know taste" while enjoying Baehongdong, made by combining pear, red pepper, and dongchimi. A Nongshim official noted, "We will become the main player in the bibimmyeon market this year with various marketing strategies."