Samlip announced on the 23rd that its "KBO Bread" has surpassed 1 million units sold in just three days since its launch.
This is the shortest period ever among Samlip's new products. After its actual launch, new cultural phenomena such as "KBO Bread open run," "Ttibugang" (the act of peeling Ttibustickers from inside bread), and "draft lineup certification" have emerged online, along with signs of meme content utilizing Ttibustickers. The pre-order conducted on Kakao's gift service on the 13th sold out within a day.
Released on the 20th, KBO Bread is a new product created in collaboration with the "KBO League," capturing the features of nine professional baseball teams. It contains 215 random Ttibustickers featuring representative players, mascots, and the national team's lineup, emphasizing its planning intention to support a healthy sports culture in the KBO League.
Thanks to its popularity, Samlip will hold the "KBO Bread Draft Festival Event" from the 31st to the 13th of next month through the Happy Point app.
Customers who participate in the "My Own Draft Lineup Event," which allows them to select today's player and complete their own draft lineup, and the "KBO Bread Homerun Chance Quiz Event," which involves answering questions related to the product, will receive Happy Points.
Additionally, those who post their completed draft lineup on Instagram will be entered into a draw to receive 10,000 Happy Points.
Through Instagram, the "KBO Bread Ttibusticker Draft Event" is also ongoing until the 21st of next month. Customers who photograph the player Ttibusticker included in the product and authenticate it with required hashtags will be entered into a drawing for various prizes.