Shinsegae Simon announced on the 23rd that it will hold a 14th anniversary celebration for the opening of the Paju Premium Outlet in Gyeonggi until the 6th of next month.
Since its opening in March 2011, Shinsegae Simon Paju Premium Outlet has established itself as a representative shopping center in the northwest region of Gyeonggi, allowing visitors to enjoy both shopping and healing.
Through a redesign last year, the outdoor plaza known as "Central Square" was newly unveiled, adding unique rest areas and various content to enhance the appeal of the outdoor shopping center.
In celebration of its 14th anniversary, Paju Premium Outlet has prepared abundant benefits from all participating brands, including sports, contemporary, casual, and accessories.
Family sales offer discounts of up to 30% off outlet prices and up to 70% off compared to the original selling price, providing enjoyment for family shopping during the spring/summer season.
With the spring season bringing more outdoor activities, various sports and golf brands, including Nike, Adidas, and Under Armour, are offering additional discount benefits.
Fashion brands such as Lacoste, Tommy Hilfiger, and SATUR are holding uniform price sales.
A large-scale "LEGO F1" pop-up store will also take place at Central Square.
In a space designed like a real racing venue, content for both adults and children will be showcased, including photo zones, LEGO experience zones, and official F1 racing simulators.
A promotional event will also be held, offering Shinsegae gift certificates worth 5% of the purchase amount for payments over 400,000 won made with Samsung or Shinhan cards from Friday to Sunday.
A lucky roulette event in collaboration with Samsung C&T will be conducted, providing various products on-site, including discount coupons up to 30%, coffee coupons, diffusers, and reusable bags.