Coway targets premium air purifier market with advanced features and technology

Coway is targeting the premium air purifier market. This is due to the increase in consumers using air purifiers for customer convenience in not only residential facilities but also in commercial spaces like restaurants and cafes.

According to the distribution industry on the 18th, Coway is focusing on market penetration with the lineup of the Noble Air Purifier 2. The Coway Noble Air Purifier 2 has been consistently popular among consumers since its initial launch in 2021.

Coway recently introduced products that reduce size while enhancing performance. It offers the advantage of managing large spaces, such as 100m² and 133m². Through a dual-filter system applied vertically inside the product, it centrally absorbs contaminated air from four sides and releases clean air both vertically and horizontally.

It also applies a 4D three-dimensional cleaning system composed of a four-stage filter (pre-filter, double air matching filter, deodorization-enhanced filter, 4D air clean V-care filter), which can remove 99.999% of ultrafine dust as small as 0.01μm (micrometers). It reduces airborne bacteria, mold, and viruses by 99.9%.

Additionally, the application 'IoCare+' has been implemented. Through this app, users can automatically receive recommendations for necessary features and check and manage indoor and outdoor air quality conditions, as well as filter replacement timings, anytime and anywhere.

A representative from Coway noted, "We plan to strengthen our air purifier lineup to provide optimal customized cleaning solutions based on the situations and uses that customers need, and to further solidify our leadership in the market in response to increasingly diverse and segmented customer needs."