Shinsegae International's new fashion brand 'Harley-Davidson Collections' announced on the 17th that it will begin expanding its offline distribution network starting with the opening of department store locations this month.
The brand opened stores at Daejeon Shinsegae Art and Science on the 13th and at the Shinsegae Department Store Centum City on the 14th.
The company explained that it decided to open a formal store due to exceeding the sales targets of the pop-up stores operated last year in Seoul, Gyeonggi, Busan, and other areas.
The new store will feature 2025 spring-summer new products, including transitional coats, graphic t-shirts, military-style rider ankle boots, and skull chain accessories, all embodying the unique aesthetic of Harley-Davidson.
A Shinsegae International official noted, "Given that there is a strong fandom and a thick following worldwide, we have been receiving positive responses since the initial launch," and said, "We plan to expand our touchpoints with consumers through both online and offline channels in the future."