Seven-Eleven announced on the 16th that it will introduce two types of 'Seven Select Bbam Bbang Bbang with whipped cream' and 'Seven Select Bbam Bbang with chestnut cream.'

'Seven Select Babam Baekbong Cream Bread' and 'Seven Select Babam Albbam Cream Bread'./Courtesy of Seven Eleven

This is a dessert made utilizing the intellectual property (IP) of Hae Taee Ice and the mega brand product 'Bbam Bbang.'

The planning and development began in June 2024, and after dozens of sampling processes, the unique chestnut cream flavor of Bbam Bbang was perfectly replicated.

Park Dae-sung, head of the convenience food team at Seven-Eleven, noted, 'This collaborative product is the result of many people's efforts to capture both fun and flavor after prolonged deliberation.'

Starting with the two types of cream bread, Seven-Eleven plans to continuously release various products in collaboration with Bbam Bbang.

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