Nongshim announced on the 14th that its New Year's advertisement for 'Shin Ramyeon that makes life cry' won the 'Good Advertising Award' in the TV 'institutional sector' at the 33rd Consumer Choice Good Advertising Awards.
The Consumer Choice Good Advertising Awards is an advertising award ceremony co-hosted by the Association of Korean Advertisers and the Consumer Collective Council, sponsored by the Ministry of Culture, Sports and Tourism, and selected through direct consumer participation.
Nongshim's New Year's advertisement for Shin Ramyeon, which won in the TV 'institutional sector,' conveys the theme of 'ramyeon that fills life deliciously,' showcasing the moments of enjoying Shin Ramyeon with family, friends, and colleagues, and expressing hope for a delicious daily life with Shin Ramyeon in the new year. It also represents the status of Shin Ramyeon enjoyed by people around the world, emphasizing the image of Shin Ramyeon as a global representative brand.
A Nongshim official noted, "I am pleased that the New Year's advertisement, which expresses the hope that consumers' lives will be filled deliciously with Shin Ramyeon, which is always with them in their daily lives, has received a good response."