Woowa Brothers, the operator of Baedal Minjok, announced on the 12th that it will invest approximately 30 billion won in marketing promotions in line with the expansion of the paid packaging order service.
According to Baemin on the 12th, a packaging order brokerage fee of 6.8% (excluding VAT) will be charged to store owners starting from the 14th of next month. Baemin announced last July that it would increase the delivery commission from 6.8% to 9.8% and also made the packaging order service paid. However, it was decided that the packaging brokerage fee for new store owners would be halved until March 2025, and that existing store owners would not be charged a packaging fee. Instead of charging existing store owners for the packaging order brokerage fee going forward, Baemin decided to invest approximately 30 billion won annually in marketing promotions to provide discounts to customers and support for store owners.
In this app update, Baemin will change the service name to "Pickup" and position the "Pickup" tab right next to the "Food Delivery" tab on the app's main screen. The "Pickup" button will also be included on the store detail page and in the shopping cart to allow users to select packaging orders at any time. The app updates related to packaging orders will be implemented gradually from the 1st of next month until the second half of the year.
Baemin will also prepare discount events in collaboration with franchises that receive high order volumes. From the 17th to the 31st, Baemin will provide discount coupons that can be used when placing packaging orders. Participating brands include Mexicana, Pelicana, bhc, Ttoraeorae, Domino's Pizza, Cheongnyeon Pizza, Pizza Hut, Mr. Pizza, Tous les Jours, and Baskin-Robbins.
A Baemin official noted, "As the number of pickup orders increases, store owners will see higher profit margins and have more opportunities to meet customers directly and showcase their stores," adding, "Through this change, customer discount benefits will also be enhanced, leading to an increase in pickup orders where consumers visit stores directly, which is expected to have a positive impact on local communities and small businesses overall."