Suh Kyung-bae, chairman of AMOREPACIFIC Group, is meeting with Satya Nadella, chief executive officer of Microsoft (MS).

Seo Kyung-bae, chairman of AMOREPACIFIC Group, is touring the Samsung Electronics booth at the world's largest consumer electronics and information technology (IT) exhibition, CES 2025, at the Las Vegas Convention Center (LVCC) in Nevada, USA, on the opening day, January 7 (local time). /Courtesy of News1

According to the industry on the 10th, Chairman Suh is set to meet with CEO Nadella on the 25th at a location in Seoul to discuss a new service that incorporates MS's artificial intelligence (AI) and explore synergy between the AI industry and the K-beauty corporations. This will be the first time CEO Nadella, who has led MS since 2014, has had a private meeting with a representative of a K-beauty corporation.

Chairman Suh is reported to discuss measures for applying MS's AI to Amorepacific Corporation with CEO Nadella. The discussion is expected to center on introducing MS's Azure OpenAI (AOAI) based on the theme of 'the era of AI agents,' which is the main topic of the AI Tour. AOAI is a service designed to utilize OpenAI's generative AI 'GPT' based on MS's cloud service 'Azure.'

This is interpreted as an effort to conceptualize precise personalized services using AOAI with the customer data secured by Amorepacific Corporation. Amorepacific Corporation is currently pushing forward with the commercialization of AI technology through its beauty device brand 'Makeon.'