Musinsa opens a pop-up store introducing its own beauty brands Odd Type, Witch, and Rest & Recreation Beauty in Tokyo, Japan from Nov. 2 to 4. /Courtesy of Musinsa

Musinsa announced on the 6th that it successfully held its first pop-up store event in Japan from the 2nd to the 4th, featuring beauty brands.

At the pop-up store held in Tokyo's Omotesando, Musinsa showcased its own beauty brands, including ODTYPE, WITZI, and REST & RECREATION Beauty.

More than 2,000 local women in their teens and 20s visited the pop-up to experience new beauty brands.

A Musinsa official noted, "The standalone pop-up event, held for the first time overseas, received positive feedback from local customers, recognizing the brand's competitiveness," adding, "It was an opportunity to confirm growth potential through diversification of global distribution channels."

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