Lotte Shopping's e-commerce platform Lotte On announced it will hold its largest annual beauty event, "Beauty Sale Line-up," from the 3rd to the 16th for a two-week period.
This is a newly launched event aimed at enhancing Lotte On's beauty category services, providing various purchasing benefits in collaboration with over 100 brands.
From this day until the 9th, the first week will feature participation from department store beauty brands like Yves Saint Laurent, Estée Lauder, and Bobbi Brown. In the second week, brands such as Espoir and Missha will be available. During the event period, all customers will receive coupons with discounts of up to 15%. Additionally, using the event card for payment will grant up to 10% extra discount benefits.
Lotte On plans to hold Beauty Sale Line-up twice a year, in both the first and second half.
To strategically grow the beauty category, Lotte On established a dedicated organization in July last year and has been working to strengthen product competitiveness and marketing. As a result, beauty sales last year increased by more than twofold compared to the previous year.
Hwang Hyung-seo, head of the beauty department at Lotte On, noted, "Beauty Sale Line-up will establish itself as Lotte On's representative beauty event" and added, "As we have prepared for a long time, we plan to offer a differentiated shopping experience."