ORION announced on the 27th that its flagship product 'Choco Pie Jeong (情)' sold more than 4 billion units domestically and internationally last year, setting an all-time high. The sales amount was 580 billion won.
According to ORION on this day, the cumulative sales of Choco Pie have surpassed 50 billion since its launch in 1974. The cumulative revenue exceeds 8 trillion won, with overseas sales accounting for about 67% at 5.5 trillion won.
ORION has established local production facilities in China, Vietnam, Russia, and India to actively target the global market. Currently, 24 types of Choco Pie are being sold in over 60 countries worldwide.
In China, it has ranked first in the 'China Customer Recommendation Index' (C-NPS) pie institutional sector seven times as assessed by a local brand evaluation agency. In Vietnam, it has been recognized as the number one 'national snack' in the local pie market and is also offered during traditional ceremonies.
In Russia, demand remains high, with 1.6 billion units sold just last year. ORION produces and sells 12 types of Choco Pie, reflecting local food culture by introducing products that utilize jam. In India, it is offering products made with locally preferred flavors such as strawberry and mango.
An ORION representative said, 'Choco Pie is a culmination of the company's confectionery technologies that blend chocolate, biscuit, and candy techniques,' and they noted, 'We will grow it into a product enjoyed by people all over the world.'