Seven Eleven announced on the 26th that the initial stock of the 'Black Circle Whiskey,' launched earlier this month in partnership with liquor enthusiast Shin Dong-yeop, was sold out within a week.
Black Circle Whiskey is a product developed with the ambition to become the fundamental whiskey of the Republic of Korea. Broadcaster Shin Dong-yeop participated in all processes of product planning and development, including tasting whiskey essence and packaging design. It features high-quality whiskey at a reasonable price, packaged in a luxurious 'tin case.'
In line with the popularization of whiskey culture, it is characterized by allowing enjoyment of high-quality whiskey at a reasonable price range. It offers flavors that can be enjoyed without burden by both whiskey enthusiasts and beginners.
This product has become a 'rare item' since immediately after its release, showing signs of being sold out in some stores. It is creating a voluntary viral phenomenon on social networking services (SNS).
Requests for restocking from business owners are pouring in. Business owners have shown various responses, saying, 'We will definitely order as much as possible if it is restocked,' and 'We have many customers who look for it every day; please open orders as soon as possible.'
Thanks to this, Black Circle Whiskey has soared to the top of sales in the whiskey category immediately after its release. From the 1st to the 25th of this month, Black Circle Whiskey also ranked first in popular search terms on the Seven app.
Seven Eleven is urgently proceeding with additional production of this product. It plans to resupply it to franchisees nationwide within next week.