On the 25th, Mom's Touch announced that the average daily sales of stores selling the 'Edward Lee Burger' two kinds of set meals increased by 61.3% compared to the same period last year.
The Edward Lee Burger is a product that applies a special bacon jam developed by Chef Edward Lee, who won second place in the Netflix program 'The Great British Baking Show,' to the Mom's Touch signature burger.
There are two types: the Edward Lee Cyber Burger and the Edward Lee Beef Burger. Sales in the first week of the launch reached 328% of the projected sales.
In a survey conducted during the pre-order event for the Edward Lee Beef Burger at its direct-operated stores, 90% of respondents rated that they were 'satisfied with the taste.'
Mom's Touch has fully operated the production line for bacon jam, a key ingredient that exceeds expectations for popularity. They are also securing additional production lines in preparation for nationwide sales on the 6th of next month.