On the 23rd, Shinsegae Department Store announced that it will showcase a 'Loro Piana' 100th anniversary pop-up store (temporary store) on the first floor of the Gangnam branch until the 3rd of next month.
Loro Piana is a high-end lifestyle brand from Italy established in 1924. It is known for its commitment to top-quality and its use of luxurious fabrics.
In particular, it is a brand that produces and sells vicuña wool, which is considered a premium clothing material. Loro Piana is known as a representative brand of quiet luxury, characterized by luxurious materials with understated colors and patterns, and is loved worldwide, according to Shinsegae Department Store.
This pop-up store has been designed to allow visitors to see the brand's history over the past 100 years at a glance. The 2025 Spring/Summer Icon Collection, released to commemorate the brand's 100th anniversary, will also be available for the first time in the country.
Lee Sang-heon, executive director in charge of overseas fashion at Shinsegae Department Store, said, “This pop-up is being introduced for the first time in the country, allowing a reflection on Loro Piana's 100-year history and the opportunity to feel the craftsmanship,” and noted, “We will continue to create attractive spaces that offer unique offline experiences.”