On the 21st, the chicken franchise bhc announced that its signature menu item "ppurinkle" has surpassed 1 million cumulative orders in the overseas market.
Last year, bhc embarked on an expansion into new countries such as Thailand, Canada, and Taiwan, marking a significant push into the overseas market. Cumulative orders for "ppurinkle" chicken and side menu items in these regions have exceeded 1 million.
"Ppurinkle" is crispy chicken topped with a sweet seasoning. It features a tangy "ppuring-puring" sauce. This menu item ranked first in sales across all seven countries (Hong Kong, Malaysia, the United States, Singapore, Thailand, Canada, and Taiwan) that bhc had entered by last year.
It was particularly popular in Hong Kong. bhc noted, "The consistent visits from young consumers and overseas tourists are driving the unique popularity of 'ppurinkle,' establishing it as our signature menu item," adding, "In Malaysia, where chicken consumption is high, many consumers prefer spiciness, making 'hot ppurinkle' immensely popular."
To further expand its overseas market, bhc plans to develop new menu items featuring "ppurinkle." The company will add various dishes tailored to local consumers' tastes, such as rice and sandwiches, and expand the "ppurinkle" kids' menu aimed at family consumers. Additionally, it aims to enhance set menus in conjunction with Korean food snack items like tteokbokki and rabokki, broadening the choices for consumers.