LOTTE Chilsung Beverage will introduce the 'real-time food information verification service (Food QR)' at the Ministry of Food and Drug Safety for products such as 'Milkis' and 'Saero.'
Food QR is a real-time food information verification service that allows users to check not only product safety information but also nutritional components and storage methods through QR codes. When consumers scan the QR code printed on the product with their smartphones, they can access a webpage containing nutritional information, materials and supplies, and safety precautions.
LOTTE Chilsung Beverage introduced Food QR to effectively convey necessary food information when selecting products. Consumers with reduced vision, such as the elderly, can enlarge the small text on the webpage, enhancing readability. For individuals with visual and hearing impairments, it provides summarized information using avatar sign language videos, braille, and voice conversion apps.
Since this year, LOTTE Chilsung Beverage has applied Food QR to sparkling carbonated drinks 'Milkis,' carbonated water 'Trevi,' and soju 'Saero,' among others. There are plans to sequentially expand the application of Food QR to a total of 10 items, including fruit juice beverage 'Ipro when lacking' and beer 'Cloud Crush.'
A representative of LOTTE Chilsung Beverage said, 'Through the introduction of Food QR, we can overcome the spatial limitations of product labels and provide various information in a more readable format,' adding that 'we plan to actively utilize Food QR to conveniently provide product information.'