Hollys announced on the 18th that it is accelerating its expansion into the Japanese market by opening its second location in Osaka's business district "Honmachi." Following the opening of its first overseas store, "Namba Marui," in Osaka last May, the company has unveiled a new branch approximately ten months later.
Hollys' second location in Japan is situated in Osaka's Honmachi. "Honmachi" is a representative business district in Osaka, located between Namba and Umeda. Unlike the "Namba Marui" store located in a tourist area, Hollys' strategy with the "Honmachi" store is to get one step closer to Japanese customers' daily lives by being in an area with a high working population.
A Hollys representative noted, "At the 'Honmachi' store, which will open on March 6, visitors can experience menus, services, and interiors based on operational experience and live customer feedback from the 'Namba Marui' store."