The comprehensive liquor company Pernod Ricard Korea announced on the 17th that its major whiskey brands will conduct the 'Safe Return Campaign' to help ensure safe transport home and promote responsible drinking culture.
Starting on the 18th, Ballantine's, Aberlour, The Glenlivet, and Royal Salute will conduct the Safe Return Campaign for about two months at major establishments in Seoul and nationwide. The campaign can also be accessed through the Kakao T delivery app.
The responsible drinking campaign is part of the 'Responsible Hosting' activity under the Pernod Ricard Group's 2030 Sustainable Responsibility (S&R) goals. Since 2020, Pernod Ricard Korea has consistently shared responsible drinking messages and simple tips for practicing responsible drinking across various online and offline channels during high consumption periods such as the year-end holidays and Chuseok season.
This year, considering that there is still high alcohol consumption right after the Lunar New Year holiday, a 'Safe Return Campaign' was planned to deliver messages about responsible drinking and the eradication of drunk driving.
Franz Houghton, the representative of Pernod Ricard Korea, noted, 'We organized this campaign to renew awareness of responsible drinking culture and ensure safe transport home while eradicating drunk driving.'