On June 16, Shinsegae Group's online fashion platform W Concept announced that it will hold a spring preshow from the 17th to the 2nd of next month.
The preshow is W Concept's signature event that signals the change of fashion seasons. It is held four times a year in line with the release of new items for each season. This event will feature over 270 brands, including Ivana Helsinki, Mango Manifles, Bunk, Ruebeuf, Le Memé, and Atelier de Rumen. Attendees can find new items that are being unveiled exclusively, as well as a variety of clothing, bags, and accessories, all in one place. During the event, a 12% discount coupon applicable to all categories will be issued, along with an additional 5% discount coupon for products from participating brands.
W Concept anticipates that the 'Very Demure' trend, which emphasizes restrained designs, calm colors, and luxurious materials, will be further strengthened this year. Demure is a French word meaning calm or modest.
An Ji-su, head of product planning at W Concept, said, “We have prepared a planning exhibition that proposes various styling options for customers looking to purchase spring clothing,” adding, “Through new products released by representative brands, customers will be able to preview this spring's trends.”