Mega MGC Coffee is partnering with SM Entertainment to hold various events where people can enjoy 'K-POP' culture at 3,500 stores nationwide.
Mega Coffee announced on the 13th that it had signed an agreement with SM Entertainment for the 'SMGC' project at SM Entertainment's headquarters in Seongsu-dong, Seoul, on the 12th.
The 'SMGC' project will begin on Feb. 24. It is expected to collaborate with the new girl group 'Hearts2Hearts,' which SM is debuting five years after Aespa. Fans will have the experience of meeting and interacting with artists in various ways at Mega MGC Coffee stores nationwide. The goal is to continue collaborations with artists who have significant momentum throughout the year, following Hearts2Hearts.
Mega Coffee is a leading Korean coffee brand with 3,469 stores nationwide after 10 years since its branding launch. SM Entertainment is a pioneer in K-POP, celebrating its 30th anniversary this year. Since H.O.T., it has produced numerous global stars, including BoA, Dongbang, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet, NCT, Aespa, and RIIZE, writing the history of K-POP.
A representative from Mega Coffee noted, "This agreement is a new attempt to provide a special experience beyond coffee and enjoyment beyond imagination." They added, "We will continuously conduct various promotions linked to artists participating in this campaign, establishing Mega MGC Coffee stores as a new space where SM artists and fans can communicate 365 days a year."