Lee Jae-hyun, chairman of CJ Group, embarked on his first on-site management visit of the New Year at CJ OnStyle (CJ ENM institutional sector). It is interpreted that the chairman's visit to CJ OnStyle as the on-site management business site this year is to encourage its achievements in strengthening mobile shopping experiences in response to a declining market environment and to review new growth engines.
On the 10th, according to CJ Group, the chairman visited the CJ OnStyle headquarters in Bangbae-dong, Seocho-gu, Seoul, on the afternoon of the 7th to inspect the business site and encourage its achievements. CJ OnStyle achieved growth last year by expanding transaction volume centered on 'mobile live commerce' (MLC).
The chairman said, "I highly appreciate that CJ OnStyle led market changes by making MLC a new growth engine in difficult domestic and international environments last year," and added, "Do not rest on your laurels; you must proactively respond to changes in trends to increase the speed of your market dominance with unmatched competitiveness."
He continued, "You cannot survive if you do not concentrate your business capabilities on a mobile-centric new business model," urging that they achieve clear number one status in the domestic MLC market. He also said, "Based on domestic success, strive to become a company that leads lifestyle trends in a broader market globally with passion."
After reviewing the business results and plans, the chairman visited the MLC broadcasting studio to meet with employees. Yoon Sang-hyun, CEO of CJ ENM, Lee Sun-young, CEO of the CJ ENM institutional sector, and Kim Hong-ki, CEO of CJ Corporation, among other key executives of CJ OnStyle, attended.
CJ OnStyle is receiving evaluations for effectively executing its 'one platform' strategy that organically connects mobile, TV, and e-commerce. As a result, last year, CJ OnStyle's MLC transaction volume increased by 96% compared to the previous year, and the number of newly onboarded mobile brands increased by over 400.
Meanwhile, the chairman visited affiliates such as Olive Young and CJ Logistics last year during his New Year on-site management. In September last year, he also visited the CJ Logistics Saudi GDC, checking on overseas business sites. A CJ Group official said, "We plan to increase communication to share the top management's vision regarding business direction and resonate with members as domestic and international uncertainties rise."