On the 10th, Shinsegae Department Store announced on the 9th that it will open an official store of the popular robot vacuum cleaner brand 'Roborock' at its main store in Jung-gu, Seoul.
To commemorate the opening of this store, the company will offer discounts of up to 250,000 won on some popular models of robot vacuum cleaners and wet vacuum cleaners, and will conduct a giveaway event of dust bags for purchasing customers.
From the 21st, when the new product is launched, purchasing registration will be conducted at the department store's main location. During the event period, a variety of prizes, including hotel accommodation vouchers, will also be given away to purchasing customers.
Through live broadcasts on the Shinsegae Department Store mall, the Dreamy X50 model will be presented with exclusive benefits.
The company plans to actively target the smart appliance demand of active seniors. Active seniors refer to individuals aged 50 and older who enjoy active social activities and leisure consumption.
Last year, sales in the home appliance category of Shinsegae Department Store increased by about 28.6% compared to the previous year. Among these, sales of 'smart appliances,' which can be remotely controlled via mobile devices, including robot vacuum cleaners and dishwashers, surged significantly by 159%. Sales for those aged 50 and older rose by over 218.7% compared to the same period last year, surpassing the sales growth rate for the 2030 generation (141.5%).