GS25, the leading convenience store in the industry, will collaborate with Musinsa, the top fashion platform. Starting next month, GS Retail will sell Musinsa's private brand (PB) "Musinsa Standard" products at GS25 convenience stores.
According to related industries on the 7th, GS Retail and Musinsa have agreed on this matter and are preparing for sales next month. It appears that the interests of both companies align in terms of product differentiation and expanding offline touchpoints. A GS Retail official noted, "It has been confirmed through the responsible merchandise planner that discussions are ongoing with Musinsa regarding the final details."
From next month, GS25 plans to sell Musinsa Standard products at 3,000 stores nationwide. The products will be displayed on the shelves of offline GS25 stores and sold directly, rather than online. It is reported that they are currently gathering information on the stores interested in selling the products.
Musinsa will supply exclusive products for GS25 under the name "Musinsa Standard Express." A Musinsa representative also said, "Final discussions regarding the sale of clothing and accessories related to the collaboration are ongoing."
This is the first time Musinsa has supplied its PB products to external distribution channels. Previously, Musinsa only sold PB products through its own platform, standalone offline stores, and shop-in-shop formats within shopping malls.
This collaboration is evaluated as a win-win situation for both companies. GS25 can enhance its product competitiveness through the collaboration with Musinsa. Furthermore, Musinsa can not only lead the offline expansion of PB business through its network of 18,000 stores nationwide but also benefit from the synergy effect, as the main customer base of convenience stores overlaps with Musinsa's customer demographic, which includes individuals in their teens to 30s.