LOTTE Wellfood announced on the 5th that it will launch the "Ghana Dessert House" brand to strengthen its chocolate dessert branding.
The Ghana Dessert House features cakes, breads, and ice creams made with Ghanaian Kakao, which delivers deep and rich flavors, promoting itself as the brand for "all chocolate desserts in the world." The new products being presented this time include three dessert types: ▲chocolate cake ▲hazelnut cake ▲chocolate castella.
According to LOTTE Wellfood, it took about 10 months of research and development to realize the chocolate flavor suitable for premium bakeries. By incorporating the 50-year expertise of Ghana chocolate's "bean-to-bar" method (processing from cacao beans to finished goods directly), they created a soft and rich filling that seems to melt chocolate inside the cakes.
With the launch of these three new products, the Ghana Dessert House plans to continuously introduce a variety of chocolate desserts. They aim to develop it as a comprehensive dessert brand that offers every type of chocolate dessert to consumers, including bakeries and ice cream.
A representative from LOTTE Wellfood said, "We plan to offer various desserts that allow consumers to feel the heritage of Ghana chocolate, which marks its 50th anniversary of launch" and noted, "We are prepared with various launch promotions and prize events to develop it into a premium dessert brand where one can enjoy a little luxury for themselves."