Kurly recently announced on the 4th that sales of slow-aging food products have increased amid the well-aging trend.
Well-aging is one of the trends that emerged as average life expectancy has increased, with a lifestyle seeking healthy and vibrant aging becoming established, and related food consumption also appears to be on the rise.
Among the representative slow-aging foods, annual sales of mixed grains, salads, and inner beauty (edible cosmetics) showed double-digit growth compared to the previous year. The mixed grains product category increased by over 30%, while salads and inner beauty products grew by 10% and 11%, respectively.
The popularity of slow-aging foods has become more pronounced over the past three months. My Secret, a diet meal brand, saw its eight types of diet lunchboxes' sales in December last year increase by 130% compared to September of the same year. During the same period, Salad Panda's 12 bottled salads and Lee Young-ae's Healthy Gourmet Enzyme's three types of 30 packets increased by 35% and 91%, respectively.
Kurly will hold a diet recommendation meal planning event until the 14th. More than 150 products, including seven types of konjac fried rice from Lightly, three types of oat konjac kimbap from Pick Me Roll, and six types of today's meal lunchboxes from Sweet Balance, will be sold at discounts of up to 81%.