On the 3rd, Hanseong F.I. announced that TaylorMade Apparel will introduce its 'XCELER' line this spring.
'XCELER' is a representative product line that embodies TaylorMade's innovative values, consisting of products that pursue high levels of perfection in both functional and aesthetic elements.
Born after more than a year of preparation, 'XCELER' has focused on incorporating innovative features aimed at enhancing golfers' performance. The line has differentiated itself by using a specially designed carbon metal logo and attaching a side carbon label in the 'Strong Blue' color.
Through the 'XCELER' line, TaylorMade Apparel plans to strengthen its existing image as performance golf wear that helps amateurs to professionals achieve maximum performance. Additionally, an advertising campaign and launch event themed 'For 100% Swing' will be conducted to highlight the powerful performance golf wear image.
To this end, aggressive promotions will be centered around Pro Yoon Ina, who is challenging the Ladies Professional Golf Association (LPGA) this year as the brand icon for the 'XCELER' line. The advertising campaign featuring Pro Yoon Ina can be seen through TaylorMade Apparel's official channels, including TV and YouTube.