Musinsa Beauty announced on the 3rd that it will hold its largest campaign of the year, "Beauty Festa," until the 13th. This festival, which begins today, will feature a total of 382 brands, including rising beauty brands such as Rainbow Mansion, Wellajoo, and For Beaut.
Musinsa Beauty will sell approximately 12,000 products at discounts of up to 80% in connection with promotions such as Lucky Box, 990 won deals, iconic special prices, and relay brand specials. Notably, the benefits of the Lucky Box promotion, which has become a signature promotion, have been strengthened. There will be a limited sale of premium Lucky Boxes worth up to 500,000 won at a uniform price of 50,000 won.
The Lucky Box is a promotion that Musinsa first introduced in August of last year as a fashion platform. This Lucky Box promotion has been designed to increase the share of indie brands to over 90%, allowing emerging small brands to effectively raise customer interest and awareness. Previously, on the first day of the 2024 Musinsa Beauty Awards held in December of last year, more than half of the brands prepared Lucky Boxes that sold out within an hour.
During the 11 days of the Beauty Festa, an event will also be held where specific products will be sold for 990 won on a first-come, first-served basis when purchasing popular brand products such as Dashu, Odd Type, and Hair Plus for over 30,000 won. Additionally, in collaboration with the fashion and lifestyle magazine Cosmopolitan, Musinsa Beauty will unveil content featuring singer Kwon Eunbi and actor Song Gunhee.