CJ CheilJedang announced on the 3rd that its "Baeksul broth with 1-minute ring" has sold 7 million packets (based on 80g units) after just over a year since its launch. This sales figure corresponds to 140 million servings based on a single serving of broth.
According to CJ CheilJedang, cumulative sales have reached 30 billion won (based on consumer price conversion). Available in two varieties, anchovy dipori broth and beef bone broth, consumers can obtain a rich broth by simply adding one piece to their desired dish. Notably, the product is in a "ring" shape with a hole in the center, and it dissolves in boiling water in just one minute. It is highly versatile for various broth dishes as well as quick stir-fry meals.
Currently, the seasoning market offers products in various forms, including powder, liquid, tea bags, and coins. Among these, the coin broth market has shown an average growth rate of 30% over the past three years. This is attributed to the increasing number of consumers who cook at home and the rising demand for convenient cooking ingredients.
Jo Su-jin, the person in charge of CJ CheilJedang's "Baeksul broth with 1-minute ring," noted, "With the product's ability to easily and conveniently deliver deep broth flavor, we quickly captured consumers' taste," and added, "It will establish itself as a leading convenience product that embodies the 'Simple Cooking' aspiration of the Baeksul brand."