Hy announced on the 3rd that it will export the "Helicobacter Project Will (hereafter Will)" to the United States. Starting this month, it is scheduled to enter the largest Asian mart chain in North America, "H Mart." Launched in 2000, Will is the leading brand in domestic drinkable fermented milk sales.
Will is one of hy's flagship products, selling 200 million units each year. Its annual sales reach 330 billion won, and cumulative sales have surpassed 6.3 trillion won. It contains a proprietary patented lactic acid bacterium, "HP7."
Hy supplies finished goods made in its own factory to the United States. The exported products will feature a special package with the face of brand model Son Heung-min.
Shin Seung-ho, head of hy's global business division, said, "I am very pleased to introduce 'Will' to the U.S. fermented milk market, which is worth 17 trillion won—eight times the size of the domestic market. By the end of this year, we also plan to enter Southeast Asian markets, including Taiwan and Thailand, to promote the competitiveness of 'K-Probiotics.'"