Lotte On announced on the 31st that luxury brands such as the Italian brand "Etro" and "Scarosso" will officially enter next month.

Lotte On's push for luxury brand entry is part of its product diversification strategy. Through the official entry of luxury brands, it aims to strengthen its position as a reliable luxury shopping mall.

Scarosso Black Ludovika./Courtesy of Lotte On

The watch and jewelry lines of "Armani," "VIVIEN WESTWOOD," "Diesel," and "Tory Burch" will officially enter the "Luxury Showroom" within Lotte On. The Luxury Showroom is a luxury-specialized store opened by Lotte On in November last year. Luxury brands sell directly or ship from officially certified overseas boutiques. Thanks to the minimized distribution process through overseas direct shipping, shopping at reasonable prices is possible.

Etro is a brand targeting female customers, who are Lotte On's main clientele, showcasing its entire line, including its flagship bags. Scarosso, famous for its Italian handmade shoes, meets the needs of male customers aged 40 to 50. The watch and jewelry lines of Armani, VIVIEN WESTWOOD, Diesel, and Tory Burch are expected to enhance satisfaction among customers in their 20s and 30s.

To celebrate the official entry of global luxury brands, Lotte On will hold the "Luxury Showroom Week" event from February 1 to February 7. During the event, customers using the Luxury Showroom will receive additional benefits such as up to 25% discount coupons and 5% off for card payments. Some brands will also offer packaging services.