Musinsa said on the 27th that it held the '2025 Musinsa Partner Marketing Meeting' for its partner brands at its headquarters in Seongsu-dong, Seoul, on the 24th. More than 400 representatives from partner brands attended the meeting, which was streamed online.
This meeting was organized to help partner brands on the Musinsa platform efficiently utilize marketing and compete healthily for growth. Musinsa introduced its currently operating marketing programs and presented ways to effectively utilize the programs along with real-life cases.
Earlier this January, Musinsa conducted a survey on the marketing support programs it currently provides through the Partner Help Center. The survey targeted over 270 partner brands and found that more than half of the responding brands, or 67%, were small businesses with fewer than 10 regular employees.
In particular, the most hoped-for goal among partner brands was 'increased sales,' with a response rate of 41.6%, the highest. Those hoping to improve 'brand awareness' also reached 31%. However, these brands were found to be unable to utilize the marketing systems and tools available on Musinsa due to a lack of experience and expertise.
The marketing programs can be freely utilized by any brand that partners with Musinsa. Additionally, there are no separate advertising costs that brands incur when utilizing the three programs.
In the future, Musinsa plans to continually provide ways for brands to grow based on large promotions such as offline pop-up stores and Musinjang BLP. It will also continue to consider ongoing technical support through artificial intelligence (AI) to allow smaller new brands to efficiently expose their products.