TIRTIR, the cosmetics brand operated by Gudai Global, announced on the 24th that An Byeong-jun has newly taken office as CEO to strengthen its competitiveness in the global market.
With this appointment, TIRTIR will operate under a joint leadership system with the existing CEO Lee Ji-cheol and CEO An Byeong-jun.
TIRTIR expects positive changes in overall management through the joining of CEO An Byeong-jun, who possesses experience and expertise.
CEO An Byeong-jun is an expert who graduated from Seoul National University with a degree in business administration and has management experience at the country's largest accounting firm. After joining Kolmar Korea as Executive Vice President of Planning Management in 2013, he was appointed CEO in 2017 and demonstrated leadership as a chief executive.
He has also been recognized for his efforts in promoting a culture of sustainable management, having been selected as a lead group member of the United Nations Global Compact (UNGC) for two consecutive years.
CEO An Byeong-jun said, "I will make 'authentic communication' the core principle to establish TIRTIR as a more trusted brand among customers worldwide," and added, "We will continue to unveil differentiated product portfolios and firmly establish ourselves in the global market."