Amorepacific Corporation announced on the 22nd that it will launch the derma beauty brand Estra in the U.S. market through Sephora, the world's largest cosmetics retailer.
Estra has formed an exclusive partnership with Sephora and is set to enter over 400 stores across the United States starting next month. It will first present its representative product, the Atobarrrier365 line, which includes six items: cream, bubble cleanser, hydro essence, lotion, soothing cream, and mist, along with a best-selling experience kit.
Recently, Amorepacific Corporation noted that there is a growing interest and demand for derma cosmetics in the U.S. market. Unlike regular products, derma cosmetics are developed based on consultations with pharmacists or dermatologists, and it is known to help address issues such as atopic dermatitis, dryness, and acne.
A representative of Amorepacific Corporation said, "We will strive to enhance our recognition as a K-beauty derma brand based on the know-how acquired through collaboration with skin experts and our 40 years of research capabilities."