CJ Onstyle announced on the 22nd that the number of new brands entering last year expanded to over 800, increasing 3.3 times compared to the previous year.
Ninety-three percent of the new brands entering were small to medium-sized corporations.
The company analyzed that the 'one platform' strategy linking mobile and TV was effective. CJ Onstyle is implementing a 'mobile to TV' strategy, first selling emerging brands on mobile to prove their potential and then expanding sales volume and awareness through TV.
VT Cosmetics, which launched the one platform campaign last year, achieved a turnover of 5.4 billion won within just 8 months of entering CJ Onstyle. Another beauty brand, Tom Program, also entered CJ Onstyle's mobile first and conducted the one platform campaign, surpassing 3 billion won in turnover within 4 months.
A CJ Onstyle official said, "The one platform linking mobile and TV has established itself as a growth track that highlights the competitiveness of small brands," adding that "this year, we will expand the ecosystem of co-growth with partner companies by showcasing performances led by video content intellectual property (IP)."