SSG.com reported on the 22nd that sales from its early morning delivery service increased by 293% during the week from the 9th to the 15th compared to the week from the 5th to the 11th, the first week after expanding its delivery area. This result was achieved just 50 days after the expansion of the early morning delivery area, with total sales from early morning delivery also up 25%.
According to SSG.com, the company expanded its early morning delivery area last month based on the logistics infrastructure and operational capabilities of CJ Logistics. The new areas include Daejeon, Sejong, Asan, Cheongju, and Cheonan in the Chungcheong region, as well as Gwangju, Hwaseong (Dongtan), Hanam, Anseong, Osan, Icheon, and Pyeongtaek in the southern Gyeonggi region.
According to SSG.com, the segment with the highest sales share, food items, grew by 310% during the same period. Among key items, sales growth for living goods was the highest at 400%. Sales of daily necessities also increased by 220%, particularly for toilet paper, shampoo, and body wash, which showed high sales volumes.
The early morning delivery product categories in the new areas have more than doubled compared to the first week, diversifying the ordered items into beauty, digital appliances, sports leisure, and fashion. Sales of small humidifiers and pet mats and food, including basic cosmetics, also increased.
SSG.com plans to expand its early morning delivery area and enhance delivery quality based on its logistics collaboration with CJ Logistics. The operational direction of its shopping-focused membership program, 'SSG Delivery Club,' will also be disclosed sometime in the second half of this year as part of the logistics system overhaul.