ORION announced on the 21st that its meal replacement brand "Market O Nature's" oat specialty product, O! Granola Oats (Nutty & Real Chocolate varieties), received the highest rating of 3 stars for the "International Superior Taste Award" at the 2025 International Taste Institute (ITI) World Food & Beverage Awards. Granola is a type of cereal that combines grain clusters to be eaten with milk for breakfast. Over the past 20 years, Market O Nature's O! Granola is the only product that has received the highest 3-star rating in the domestic granola and cereal institutional sector.
The International Taste Institute (ITI) is the world's most prestigious food and beverage evaluation event, held in Brussels, Belgium, since 2005. Each year, a panel of taste experts, composed of over 200 renowned chefs and sommeliers from around the world, evaluates thousands of products from more than 100 countries.
O! Granola achieved an overall average score of over 90% across five assessment criteria: first impression, appearance, aroma, taste, and texture. Launched in July 2018, Market O Nature's O! Granola has led the popularization of granola in the domestic cereal market, which was previously centered around cornflakes, and has driven the growth and expansion of the granola market, surpassing cumulative sales of 20 million bags.
An ORION representative noted, "The made-in-Korea granola, produced based on carefully selected ingredients and ORION's unique research and development expertise, has been recognized globally. We will continue to pioneer the global granola market based on differentiated product power."