On the 20th, Alibaba Group's e-commerce platform AliExpress announced the launch of its 'Global Selling' support program for Korean sellers to sell products in overseas markets through a reverse direct purchase.
AliExpress will support the sale of Korean products in the United States, Japan, France, and Spain, and plans to gradually expand the countries and regions where sales will be offered.
Additionally, it will waive fees for Korean corporations participating in Global Selling for five years and provide free translation services using artificial intelligence (AI) technology.
AliExpress introduced the Global Selling program last October, conducting pilot operations for some corporations, and has now fully opened the program and begun actively recruiting participating corporations.
In line with the program's goal of 'globalizing K-brands,' AliExpress has decided to focus primarily on Korean cosmetics, fashion, and K-pop categories. In the fashion sector, it will include not only domestic clothing malls but also emerging designer brands.
Ray Zhang, CEO of AliExpress Korea, noted, 'AliExpress will spare no effort in providing a variety of policies and proactive investments to support the growth of Korean small and medium-sized enterprises.'