On the 20th, HiteJinro announced that it will launch three types of gift sets in collaboration with the 66-year-old tradition 'Gyeonggi Tteok Store.' Gyeonggi Tteok Store is a famous rice cake shop that has been listed in the Blue Ribbon Survey for 12 consecutive years.
HiteJinro will launch three types of gift sets that include products from the Jinro brand and Ilpoom Jinro 1924 Heritage along with Gyeonggi Tteok Store items.
The Jinro Blue Frog gift set consists of a blue frog figure, a soju glass, and tteok from Gyeonggi Tteok Store. It will be sold at six offline stores of Gyeonggi Tteok Store (Mangwon-dong, Namyangju, Lotte Department Store, Gangnam, Bundang, and Mia).
The Jinro Pink Frog gift set includes a pink frog figure, a soju glass, along with yakgwa and jondigi. It can be found at six offline stores of Gyeonggi Tteok Store (Mangwon-dong, Namyangju, Lotte Department Store, Gangnam, Bundang, and Mia) and on the Gyeonggi Tteok Store online site.
The Ilpoom Jinro 1924 Heritage gift set contains one bottle of Ilpoom Jinro 1924 Heritage 375ml, a dedicated glass, and sets 2 and 3 of herbal round rice cake. This set is available only at Gyeonggi Tteok Store in Mangwon-dong. All three types of this gift set are limited to 500 units and are scheduled to be sold starting on the 20th.
O Seong-taek, executive director of marketing at HiteJinro, noted, 'To present a more abundant set of gift options this holiday season, we decided to launch collaboration products with Gyeonggi Tteok Store.' He added that they prepared a variety of options to satisfy both younger people and middle-aged consumers who enjoy premium distilled soju.