Musinsa noted that its incubating program, which supports the growth of emerging brands to expand diversity in the fashion ecosystem, is yielding tangible results.
Musinsa launched an incubating program in August 2024 that comprehensively supports product planning and production, marketing, branding, and sales activities.
As a result of conducting the incubating program for a total of 67 brands in the fourth quarter of last year, the combined transaction value of the participating brands grew more than three times compared to the same period the previous year.
After recording a 238% growth in the third quarter of last year, the program has achieved three consecutive quarters of triple-digit growth.
The company explained that support measures, such as Musinsa Store online planning exhibitions, influencer collaborations, and performance advertising, have been effective in expanding sales and enhancing brand awareness.
Among the brands participating in the Musinsa incubating program, 72% are startups that have been launched for less than three years.
Among these, brands such as ▲Miseki Seoul, ▲IDONWANNASELL, and ▲Akam have grown into brands with annual transaction values in the 2 billion won range as of last year.
Musinsa plans to continue selecting and nurturing incubating brands, and starting this year, it will divide the program into spring/summer (SS) and autumn/winter (FW) seasons to fit the characteristics of the fashion industry.