HiteJinro announced on the 17th that 42 million bottles of the 'Chamisul Squid Game Edition' were sold.
The Chamisul Squid Game Edition is a collaboration product that HiteJinro introduced on Dec. 9 of last year alongside Netflix's Squid Game Season 2. The product was released in a limited quantity of about 42 million bottles across domestic households, entertainment channels, as well as in Japan, Australia, and Mexico, and sold out within four weeks.
HiteJinro stated that the label design reflecting the characters Younghee, Pink Soldier, and Frontman from Squid Game received high attention and positive consumer reactions. The advertisement video for the 'Chamisul Squid Game Edition' has currently surpassed 3.8 million views on YouTube, garnering a good response.
HiteJinro reported that inquiries regarding four related products introduced with this limited edition, including the Younghee game console, Pink Soldier toad figurine, color glasses, and apron, have continued. In particular, the Younghee game console, inspired by the game 'Red Light, Green Light' featured in Squid Game, has been evaluated as maximizing the fun elements for drinking gatherings.
O Sung-taek, executive director of HiteJinro's marketing department, noted, "This collaboration was planned to further strengthen the sensual and youthful brand image of Chamisul alongside Squid Game Season 2."