Lotte Chilsung Beverage announced on the 17th that it will launch a newly designed package for the Scotch whisky brand "Scotch Blue."
Lotte Chilsung Beverage determined that to intuitively emphasize the authenticity and smoothness of Scotch Blue to consumers, who have shown increased interest in whisky since the pandemic, a package redesign was necessary.
To emphasize the authenticity of Scotch whisky, Lotte Chilsung Beverage added the signature of master blender John Glass. The signature intuitively expresses a guarantee of superior quality and accountability. In addition, a simple logo design was included to enhance brand visibility.
Also, the Scotch Blue 21-year has changed its bottle shape from a square bottle to a cylindrical bottle to visually emphasize its smoothness. At the same time, the diamond pattern that has been continued since its launch has been incorporated at the bottom of the label.
A representative from Lotte Chilsung Beverage stated, "Scotch Blue, which has established itself as Korea's representative authentic Scotch whisky over the past 30 years, plans to carry out active marketing so that it can continue to receive ongoing love from whisky enthusiasts of all generations."
Since its launch in 1997, Scotch Blue has been loved for inheriting and developing its unique taste and aroma over the past 30 years. Currently, it is composed of a diverse lineup centered around Scotch Blue 21-year, including Scotch Blue Special, Scotch Blue International, and the recently introduced Scotch Blue Classic.