Large discount stores will start the main sale of Lunar New Year gift sets. As the 'cost performance (high quality for the price)' sets gained popularity during the pre-sale, it is expected that cost performance gift sets with reasonable prices suitable for the high inflation situation will also be a key focus in the main gift set sales.
According to the retail industry on the 15th, Emart will begin its main sale of Lunar New Year gift sets from the 16th to the 29th for two weeks. The plan is to mainly focus on value-for-money sets that have high price satisfaction.
Fruits will be sold at prices over 20% cheaper than last year's Lunar New Year for high-quality Shine Muscat grapes, which have stable market prices. The Hanwoo beef, representing the livestock set, is planned for the low 100,000 won range. Additionally, the cost performance pork set has increased its volume by more than twice compared to last year.
The seafood set will first sell a mackerel mixed set for just under 100,000 won. The seasoning set raised its volume by up to 20% compared to the same period last year to cater to increased customer preference in the 20,000 to 40,000 won price range. The canned food set also expanded its volume to 3 times compared to the same period last year with a buy one get one free promotion.
During this period, customers who pay with affiliated promotional cards will receive up to 50% discount benefits along with gift vouchers from Shinsegae worth up to 500,000 won, depending on the payment amount. In addition, customers can earn Shinsegae points at Traders Wholesale Club, a warehouse-style discount store, and receive discounts of up to 50%.
Lotte Mart will also showcase its main sale of Lunar New Year gift sets during the same period. The representative livestock gift set will be discounted to 99,000 won for L.Point members. Lotte Mart plans to focus on the popular apple gift set as a steady seller. Reflecting the rising cost of living, the pre-planned volume for this year's apple gift set is about 10% lower than last year.
To cater to customer demand for value performance alcoholic beverages, wine gift sets priced under 50,000 won have also been prepared. Additionally, Lotte Mart has planned cost performance gift sets priced under 10,000 won. The seasoned laver gift set will be sold for 9,900 won, and a bonus item will be given for every 10 purchased. The popular health food trend has spurred interest in the mixed nuts gift set, which is offered as a buy one get one free set, along with the well-recognized sock gift set also sold as a buy one get one free.
Homeplus will conduct the main sale of Lunar New Year gift sets for 15 days from the 16th to the 30th. During this period, customers will receive gift vouchers based on the purchase amount when buying with affiliated promotional cards, and interest-free payment benefits for 3 to 6 months will be offered for payments over 50,000 won.
Homeplus explained that the fruit gift sets have been prepared at the lowest price in the industry. The representative product, a Shine Muscat and mango set, will be sold for 49,900 won. The original Thai gold mango has been replaced with Peruvian apple mangoes in response to the raw material supply situation. The apple set is priced about 10% lower than last year, and domestic citrus fruit gift sets, which are not affected by exchange rate fluctuations, have been increased with cost performance products around 20,000 won.
Reasonable prices for imported and seasoned meat gift sets have also been prepared. The American 1885 Black Angus set will be sold for 214,400 won, and the Australian certified Black Angus meat set will be presented for 91,200 won. Additionally, the value gift set of seaweed and jerky will include a bonus item for every 10 purchased.