Diageo Korea launches limited edition ‘Lunar New Year gift set’ and conducts Lunar New Year promotions. /Courtesy of Diageo Korea

Comprehensive liquor company Diageo Korea announced on the 15th that it will launch a variety of limited edition Lunar New Year gift sets for the Year of the Eulsa in 2025.

Diageo introduced gift sets that reflect various consumer preferences, composed of blended whiskey, single malt whiskey, tequila, and other diverse products.

The blended Scotch whiskey brand Johnnie Walker presents the Johnnie Walker Blue Zodiac Edition every year, which is a product of high rarity. It is uniquely designed by combining the animal that symbolizes the year with artistic inspiration.

The Johnnie Walker Blue Snake Edition, commemorating 2025, is differentiated from the existing Johnnie Walker Blue with a high proof of 46%. This edition includes rare spirits that have been aged at a distillery that had long been closed.

Additionally, gift set compositions for each product, including Johnnie Walker Green, Gold Reserve, Blue, 18 Year, and Black, will be showcased.

For consumers who want to enjoy the distinctive flavors of single malt whiskey with family and friends, Diageo recommended Singleton 15 Year. Diageo stated that Singleton 15 Year emphasizes its smooth and balanced flavor achieved through 75 hours of fermentation and a slow distillation process. This year, the Singleton 15 Year Lunar New Year gift set includes a Pasabahce on-the-rocks glass, highlighting both sentiment and practicality.

Talisker 10 Year is a suitable gift for those looking to create memorable intense moments. This whiskey has a distinctly salty ocean aroma, intense smokiness, and pepper notes, earning it the nickname 'whiskey made by the sea.' This year, two types of packages were released: the Talisker Wood Package, which enhances its elegance by being presented in a wooden box, and the Talisker Pipette Package, allowing for a deeper enjoyment of its peaty whiskey flavors.

Lastly, the Don Julio Blanco package, filled with passion for the year, was also presented. This Lunar New Year package consists of Don Julio Blanco, which showcases the pure characteristics of agave without aging, along with two porcelain mini cups that reflect the essence of Mexico.

The Lunar New Year gift sets presented by Diageo are priced broadly from 30,000 won to 300,000 won. Diageo's Lunar New Year gift sets will be available at special prices only during the holiday period and can be purchased at large supermarkets, convenience stores, and through smart orders nationwide.